RESUME

WORK EXPERIENCE
Interagency Working Group on Design & Public Policy, 2016
The White House, Office of Science & Technology – DC, USA

Designers and policy-makers collaborate to propose human-centered design (HCD) thinking approaches to conventional government practices.

Brand Manager & Senior Designer, 2013-Present
National Institutes of Health – MD, USA

Responsible for branding, messaging, digital marketing, creative direction, and management. My objective was to establish the corporate identity for diversity and inclusion that positions the National Institutes of Health as the premier diversity and inclusion employer of the U.S. Federal Government. This position situated within the Office of the NIH Director in the Office of Equity, Diversity, and Inclusion.

Brand Manager & Graphic Designer, 2010-2013
George Mason University, Early Identification Program – VA, USA

I spent three incredible years with the Early Identification Program. My objective was to rebuild the brand identity of the University’s 30-year-old college access program for minority students of underrepresented communities of Northern Virginia. In 2010, the college access program was rebuilding, transitioning in new leadership, and needed a major facelift after not having refined its image in 25 years. I sourced student graduates of the program who know what it means and what feels like to be a first-generation college student, who wear the EIP "badge" with honor. In collaboration with them, I reimagined EIP's brand identity and gave them The EIP Shield.

Branding Consultant, 2012-2013
George Mason University, Office of Diversity, Inclusion, & Multicultural Education – VA, USA

Responsible for branding and creative direction and leading the development of a new identity for the Office.

Co-CEO & Principal Designer, 2010-Present
Legacy Brand Images – DC, USA

Partner in running a boutique design firm specializing in branding for individuals, businesses, and organizations. Responsible for consulting with new clients, standing up complete brand systems and all aspects of website design.

Brand Manager, 2015-Present
SWAT App

A mobile app start-up, building a law enforcement rating system and database for citizen-police encounters.

EDUCATION
Master of Arts, Integrated Marketing Communications
The Florida State University
Bachelor of Arts, Organizational Management & Communications
George Mason University

LANGUAGES
Arabic (Conversational)
Spanish (Beginner)
English (Native)


AWARDS
NIH Director's Award, 2015
Outstanding Brand Development
Director's Award, 2015
Creativity & Innovative Approaches to Environmental Branding
Director's Award, 2015
Outstanding Innovation, Creativity, & Commitment in
Launching & Sustaining the Technical Assistance Group
Director's Award, 2014
Creative Development & Implementation of
EDI Website and Project Design Templates

TOOLSET
Sketch
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
InVision
Principle for Mac
Keynote

SKILLS
Branding (Expert)
Creative Direction (Expert)
UX/UI (Expert)
Web & Print Design (Expert)
Project Management (Expert)
Film (Intermediate)
Design Thinking (Intermediate)
HTML (Beginner)
CSS (Beginner)
JavaScript (Beginner)
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