Branding Diversity at the NIH

As the head of branding in the Office of Equity, Diversity, and Inclusion at the National Institutes of Health my chief responsibility is threefold: (1) to identify brand gaps; (2) restore the integrity of the brand to the mission; (3) build better experiences with the brand, and; (4) ultimately renew the relationship between NIH and its customers. In so doing, I design targeted products and construct strategic messages that shift organizational culture. My expertise is in aligning brand messages to strategic business objectives, producing enterprise-level digital campaigns, setting creative direction and institutionalizing creative quality control, UX/UI design, and managing digital and social content.

Videography/Post-production credit: Sunchase Media / Direction: Albert E. Smith Jr. / Production: Michael J.A. Davis

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