EIP Brand & Style Guide

I spent three incredible years with the Early Identification Program (EIP). My objective was to rebuild the brand identity of George Mason University’s 30-year-old college access program for minority students of underrepresented communities of Northern Virginia. In 2010, the program was reorganizing, transitioning in new leadership, and needed a major facelift after not having refined its image in 25 years. I sourced student graduates of the program who know what it means and what feels like to be a first-generation college student, who wear the EIP "badge" with honor. In collaboration with them, I reimagined EIP's brand identity and gave them The EIP Shield.

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EDI Website (UI)
Take the Pledge
EDI Office Brochure
EDI Business Cards (Print)
HNGR App (UI)
Safe Zone
Branding Diversity at the NIH
Women of Color in Science
PRIDE Month: Telling Our Stories
EDI Customer Service Model Brochure (Print)
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