I spent three incredible years with the Early Identification Program (EIP). My objective was to rebuild the brand identity of George Mason University’s 30-year-old college access program for minority students of underrepresented communities of Northern Virginia. In 2010, the program was reorganizing, transitioning in new leadership, and needed a major facelift after not having refined its image in 25 years. I sourced student graduates of the program who know what it means and what feels like to be a first-generation college student, who wear the EIP "badge" with honor. In collaboration with them, I reimagined EIP's brand identity and gave them The EIP Shield.