Early Identification Program (EIP) is George Mason University's college-access program, primarily serving potential first-generation college students — middle school through high school — from marginalized communities in Norther Virginia.
My Role
Brand Manager and Principal Designer
Problem
The brand identity and experience of George Mason University's 30 year-old college-access program needed to be revitalized in order to reengage its students participants and attract corporate donors. It had begun to diminish over the years, causing donors attention to be drawn elsewhere and students' excite to falter.
The Opportunity
Collaborate with current students in the program and its alumni to reimagine the EIP brand identity and program experience and make membership a badge of honor.
Solutions
New website and logo, brand standards, social media properties, completely redesigned student-community programming experience, as well as new membership pin "EIP Shield"
