As head of brand and design in the Office of Equity, Diversity, and Inclusion, I have been responsible for vertical integration of brand and marketing and developing the NIH’s corporate identity for diversity and inclusion. My work helped the Agency reach #1 on Equal Opportunity Magazine’s “Top 20 Places to Work in Government” Readers’ Choice List.

I worked closely with the Customer Outreach and Employee Engagement division to assess customer experiences and perceptions and identify brand gaps. We used customer data to address multiple customer touchpoints (encounters with the brand). Ultimately, we realigned the product/service portfolio with the organization's mission and purpose. Then, I worked with the chief diversity and inclusion officer to craft a strategic plan that centers customer experience in the product development cycle and in internal processes. Finally, I led an effort to translate the newly launched digital UX to the physical space through a complete redesign of the office's headquarters in the second oldest building on NIH's historic campus.
Project Sample:
This short film discusses this effort and captures physical space that symbolizes this broad campaign.   
Videography/Post-production credit: Sunchase Media / Direction: Albert E. Smith Jr. / Production: Michael J.A. Davis


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