As a founding member of this startup, I helped evolve the mobile and web applications into a Facebook Messenger chatbot that leverages artificial intelligence to map and collect quantitative and qualitative data on police-civilian encounters across the U.S. I was specifically responsible for developing the brand identity, messaging and positioning, and early visual and user experience design decisions.
The venture went on to secure funding from a Big 4 firm, research and development support from, as well as acceptance into incubators and accelerators such as Halcyon House and Fast Forward.
Live (Beta) Project:
Contribution: Brand Ethos Development  •  UX: Personas, User Journey, Task Flows, Wireframing


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