As a founding member of this startup, I helped evolve the mobile and web applications into a Facebook Messenger chatbot that leverages artificial intelligence to map and collect quantitative and qualitative data on police-civilian encounters across the U.S. I was specifically responsible for developing the brand identity, messaging and positioning, and early visual and user experience design decisions.
The venture went on to secure funding from a Big 4 firm, research and development support from Google.org, as well as acceptance into incubators and accelerators such as Halcyon House and Fast Forward.
Live (Beta) Project: www.raheem.ai/
Contribution: Brand Ethos Development • UX: Personas, User Journey, Task Flows, Wireframing
![](https://cdn.myportfolio.com/9b3d439d77cc63d8b633586017ca73c4/29b352d9-c559-4de6-8084-aa072810973f_rw_1920.jpg?h=48ff3130be4d6ddbdc4a3f5289497f45)
![](https://cdn.myportfolio.com/9b3d439d77cc63d8b633586017ca73c4/65db5a07-3e2b-40a3-8747-4a6e22b59872_rw_1200.png?h=5f8712485c02aa66c5786a7ac0c012a1)
![](https://cdn.myportfolio.com/9b3d439d77cc63d8b633586017ca73c4/33d0a31c-7722-4b1a-af5b-cf17f577406f_rw_1920.png?h=3322c9c224e4335974cf29a16d2efac1)
![](https://cdn.myportfolio.com/9b3d439d77cc63d8b633586017ca73c4/dc25a6a8-8ec8-463c-aca7-6d8afa5cd3ce_rw_1920.png?h=ef536369cf6ba197f9e69956e2369af3)
![](https://cdn.myportfolio.com/9b3d439d77cc63d8b633586017ca73c4/c9dc1c09-04f2-4666-b4ff-2b75d1dca145_rw_1920.png?h=ca934c1629b1ce0b6e7fa1fd75e777d8)